DMX

This Yonkers rapper brought raw, street-level intensity to 1990s hip-hop videos with a signature gritty style. "Ruff Ryders' Anthem" became a cultural moment with its no-frills approach and pack mentality visuals, while "Slippin'" and "How's It Goin' Down" showcased his ability to command attention without elaborate production. His videos captured the energy and attitude of late-'90s East Coast rap.