Ricky Martin
The Puerto Rican singer's 1998 performance of "La Copa de la Vida" at the 41st Annual Grammy Awards and his 1999 video "Livin' la Vida Loca," which topped both the Billboard Hot 100 and UK Singles Chart, are credited with beginning the "Latin explosion." Videos for "María," "Vuelve," and "She's All I Ever Had" helped him sell over 70 million records worldwide.
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