David LaChapelle
David LaChapelle, already established as a fashion and celebrity photographer, directed music videos primarily in the 2000s with a signature hyperreal, saturated aesthetic. His work ranged from the stripped-down snowscape of Avril Lavigne's "I'm With You" to the elaborate costuming and color palettes of Gwen Stefani's "Rich Girl." He applied his editorial photography's surreal sensibility to performance-based clips across pop and alternative genres.