Howard Greenhalgh

Howard Greenhalgh directed visually ambitious videos in the 1990s, most notably Soundgarden's "Black Hole Sun," which used unsettling distortion effects and surreal suburbia imagery. His work with Pet Shop Boys, Snap!, and the Spice Girls demonstrated versatility across dance-pop and alternative rock. Greenhalgh employed distinctive visual treatments—warped lenses, bold color grading, and conceptual edits—that gave his 1990s output a recognizable aesthetic.