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Josh Taft

Music Video Director 10 videos the 90s

Josh Taft was active in early-1990s music video, particularly within the grunge and hip-hop scenes. He directed performance-driven videos for Pearl Jam ("Alive," "Even Flow"), Stone Temple Pilots' "Plush," and Cypress Hill's "Insane In The Brain," often using grainy film stock, high-contrast lighting, and live-energy aesthetics. Taft also worked multiple times with A Tribe Called Quest, bringing a similarly raw, concert-influenced visual approach to their work.

Frequent Collaborators