This Is How We Do

McGruff's video for "This Is How We Do" captures the essence of late '90s underground hip hop with its gritty urban aesthetic and street-level authenticity. The video features raw cinematography that emphasizes the artist's lyrical delivery against backdrops of city neighborhoods and local hangout spots. The production maintains a documentary-style feel that was characteristic of independent hip hop videos of the era, focusing on community and everyday street culture.