H
Hype Williams
Hype Williams brought a distinctive aesthetic to hip-hop videos in the '90s, characterized by fisheye lenses, saturated color palettes, and luxurious settings. His work on The Notorious B.I.G.'s "Big Poppa" (co-directed with Sean "Puffy" Combs) and Dr. Dre's "Still D.R.E." helped establish a visual language for the genre's aspirational narratives. Williams collaborated frequently with Missy Elliott, Busta Rhymes, and other major rap artists throughout the decade. His style influenced hip-hop videography well into the 2000s.
90s
4:22
The Notorious B.I.G. — Big Poppa
3:32
The Notorious B.I.G. — Warning
3:54
Montell Jordan — This Is How We Do It
4:31
Blackstreet — No Diggity
4:46
Nas — Street Dreams
5:00
Busta Rhymes — Woo Hah!! Got You All in Check
4:12
Mary J. Blige — Everything (So So Def Remix)
3:50
Will Smith — Gettin' Jiggy Wit It
5:48
The Notorious B.I.G. — Mo Money Mo Problems
3:23
Busta Rhymes — Put Your Hands Where My Eyes Could See
4:24
Missy Elliott & Da Brat — Sock It 2 Me
4:14
Missy Elliott — The Rain (Supa Dupa Fly)
4:18
Mary J. Blige — Everything
2:54
Busta Rhymes — Gimme Some More
4:04
DMX — How's It Goin' Down
3:58
Missy Elliott — All N My Grill
2:53
Ja Rule — Holla Holla (Remix)
4:36
Missy Elliott — Hot Boyz
4:10
TLC — No Scrubs
3:44
Missy Elliott — She's A B**ch
4:51
Dr. Dre — Still D.R.E.
