You Spin Me Round (Like A Record)

Dead Or Alive's breakthrough video features frontman Pete Burns in androgynous makeup and striking outfits, spinning and posing against colorful, geometric backdrops. The video's bold visual style perfectly matched the song's infectious energy, with Burns' dramatic lip-syncing and theatrical movements becoming instantly recognizable. The combination of new wave fashion, vibrant colors, and Burns' captivating screen presence made this a defining visual of mid-80s alternative pop.